A website can look the part, but if it’s not performing, there will be a reason why and likely a resolution to match. To get to the root cause, the best place to start is with a website audit.
A website audit is a comprehensive, critical review of a website's performance and functionality. The aim is to uncover issues impacting your visibility, user experience and conversions - think of it like an MOT but for your website. After examining SEO, technical, design and content elements, you’ll be left with an actionable improvement plan.
There are many benefits of getting a website audit. Let’s take a look.
When a website isn’t delivering results, the issue isn’t always obvious. A website audit looks deep to identify things like slow load times, broken links, poor SEO structure or confusing navigation that may be quietly costing you traffic and leads.
An audit highlights SEO gaps that could be limiting your rankings. From missing metadata and weak keyword targeting to technical issues that search engines don’t love, fixing these problems makes it easier for the right people to find you.
Your website isn’t just there to look nice; it needs to be easy to use. Audits assess how visitors move through your site, where they drop off and what might be causing friction. Small tweaks can make a big difference to how long people stay and whether they take action.
More traffic doesn’t always equal more sales. A website audit focuses on conversion opportunities, such as unclear calls to action, cluttered layouts or messaging that doesn’t speak to your audience. Often, simple changes can significantly improve results without starting from scratch.
Rather than guessing what to fix first, an audit gives you clarity. You’ll know what’s critical, what can wait and where your time and budget will have the most impact. No fluff, just practical recommendations you can actually act on.
Web standards, algorithms and user expectations change constantly. Regular audits help keep your site compliant and competitive, ensuring it continues to support your business as it grows.
In short, a website audit takes the guesswork out of optimisation. If your site isn’t performing the way you’d hoped, it’s often not about doing more; it’s about fixing what’s already there.
Is your website due a much-needed audit? Contact a member of our team, and we’ll take care of the rest.