Getting traffic to your website is just the start. Without understanding your traffic, market, visitors and website you will be wasting the opportunity that your traffic has brought to your door.
What is Conversion Optimisation?
Conversion optimisation (sometimes referred to as ‘conversion rate optimisation’, or ‘CRO’) is the process of improving the number of visits to your website that ultimately convert into sales, enquiries, bookings or leads.
At Digital Demand, we use our User Experience (UX) knowledge along with our significant digital marketing experience to ensure that:
a) you’re attracting the right customers to your website; and
b) you’re providing all the information they need to make an informed and positive buying decision
Know your market
Know your customer
Know your competition
User Experience Analysis
Reporting, review and amend
There’s nothing worse than investing in a new website only to find that it doesn’t produce any leads for your business. Our conversion optimisation process uses a five-step process to turn the lead dial way beyond 11.1.
1. We’ll get to know your market
Whether you operate in a highly competitive, broad market or a much tighter niche, we’ve got the experience required to work to what makes your market tick and the key opportunities your website needs to target.
2. We’ll identify your ideal customer
How much of your website traffic is relevant? We’ll undertake detailed audience research to identify your ideal customer and suss out their buying signals. From there, we’ll help tune your website so that it speaks directly to them.
3. We’ll have a sniff around the competition
Worried about your competitors? Don’t be; we’ve helped countless businesses increase leads and conversions by identifying where competitors are doing better - and discovering where they’re missing a trick.
4. We’ll see what the user experience is really like
If you have an established website, we’ll give it a thorough once-over to ensure the user experience is up to modern standards. Be prepared for some tough but vital feedback at this stage - it’s what will make or break your ability to convert high numbers of visitors into paying customers.
5. We’ll analyse and improve
Conversion optimisation doesn’t have a shelf life - it should be an ongoing endeavour that evolves as your company grows. We’ll use our experience to continually monitor and analyse the performance of your website and suggest changes to ensure it doesn’t fall into disrepair.
Want to know more?
Ready to make the most of your website? Get in touch with our friendly, lead generation obsessed team today - we’d love to hear about your business.
We would love to hear from you and discuss how we can help you with our Conversion Optimisation Services.